The Age of Individuality and Freedom
Minimalism / Comfort and freedom / Subculture trends
The fashion of the 90s was defined by a return to minimalism, in contrast to the glamorous style of the 80s. In this era of reform and innovation, there was a shift away from the pursuit of glamour and back to nature. At the beginning of the 90s, men’s and women’s clothing still had some of the fashions of the late 80s, but soon the grunge subculture brought about a casual style trend with a decadent aesthetic that peaked in 1993-1994. 90s supermodels also had a strong influence on fashion, making the mid-period style more feminine again, epitomized by the halter dress. Menswear in this era was mainly influenced by trends such as rock and hip-hop, making it increasingly casual, with jeans and untucked shirts being the typical casual look for men.
Grunge fashion , 1990s
Shabby denim / trash rock / decadence
The subculture fashion of the 90s was named after the music genre of the same name, and trash rock Grunge originated from a new subculture music genre in the United States, expressing a cold and rebellious spirit of the times. Reflecting the rebellious spirit of this generation who did not want to participate in the status quo from music, film and fashion, the popularity of second-hand clothing for trash fashion was promoted in order to avoid chasing commercial trends and escape the trap of capitalism. Facecloth shirts, androgynous granny dresses, worn-out jeans, Martin boots and sock hats were the fashion items of this period.
Street rock / shabby chic
Trash rock style interpretation
The trash rock style of the 90’s continues to have a very strong influence on the fashion world. This way of wearing new styles mixed with vintage clothing layered with each other shows a casual and decadent aesthetic, which is one of the most important trends of this decade. Many luxury brands and fast fashion designers drew inspiration from the messy aesthetic of this decade, and trash fashion is not only one of the signature style movements of the 90s, but also one of the most important recent fashion trend styles.
Minimalism
Minimalist Aesthetics / Curvy Aesthetics
The phenomenon of “supermodel chic” reached its peak in the 1990s and led to the development of more casual dressing styles and minimalism. At this point, the dress code once again became more feminine, with an unobtrusive elegance. While minimalism had a more formal dressing period, the 1990s saw fashion move largely towards a more minimalist and casual style. The key to the minimalist aesthetic of this period was to keep the silhouette straight and streamlined, with halter dresses, short T-shirts, long fitted skirts and straight legged pants being the must-have fashion items of the period.
Undershirt + jeans interpretation
Minimalist fashion / Tank tops / Neutral vintage
Minimalism is a style that will never go out of style, consisting of simple styles without too much embellishment and showing the natural curves of the body through streamlined garment construction. This “less is more” minimalism was not only practiced in the 90’s fashion, showing the charm of women’s unpretentiousness and coolness, but is still a popular daily fashion item for women today.
Halter dress interpretation
Minimalist style / Curvy body
The minimalist style is not overly embellished, but only keeps the silhouette straight and streamlined through a streamlined clothing structure, showing the natural curves of a woman’s body. The minimalist halter dress is not only a fashionable look for contemporary women to attend parties, but is also used as an everyday wear, fashionably simple and elegant.
Sexy School Girl
Pleated Skirt / College Style / Sexy Rebel
The movie “Clueless” was released in 1995 and received a lot of attention. The most iconic character Cher’s look quickly became popular, especially the classic yellow plaid suit, and sparked a sexy school girl (sexy school girl) college style. Influenced by the trash rock style prevalent in the 90’s, some of the looks featured plaid patterns, yellow and black color schemes, and metal pins on short skirts. The actress Britney Spears was also very fond of this style during this period. Plaid pleated skirts, knee socks, short sweaters or knitwear were all popular daytime looks among young girls in the 90s.
Sexy school girl style interpretation
College plaid / Short cut ratio / Millennial aesthetic
The sexy school girl college style is still prevalent today. The classic plaid pleated skirt, knitted sweater, leggings, short sweater and other fashion items were not only the representative fashion items of the time, but are also the popular items now. With the interpretation of sexy college style into a lot of Y2K elements, as well as the aesthetics of the millennials, it has become both sexy and playful school girl style.
Neo-Goth
Dark Aesthetic / Punk Avant-Garde
The emergence of the new gothic style can be seen as a continuation of the punk trend. gothic fashion is known for its dark and edgy look, especially in the 90’s. The new gothic style of the 90’s was inspired by the Edwardian and Victorian eras, while incorporating many elements of the punk fashion trend, with black being the signature color of the style. Fishnet clothing, leather jackets, baggy T-shirts, crosses or skulls, and Martin boots with willow spikes were popular items in this issue.
New style gothic interpretation
Dark Rock / Gothic / Subculture
Gothic style with its unique mysterious dark style is a never ending theme, both for the fashion world and among goth lovers. The Gothic style is mostly based on visually stimulating effect fabrics such as see-through effect lace, leather, velvet, satin silk, etc. The shape is generally fitted and tight, with straight lines and streamlined shapes. Emphasize the prominent effect of the shoulder. Accessories such as crosses or skulls, metal accessories, studded Martin boots are popular items. The color is mainly black, with a small amount of white or red accents.
Rave rave culture
Colorful Graffiti / Rave Freedom
As the Internet age approached and Rave rave music expanded, many electronic dance styles began to develop, making the in-basement club parties of the early 90s a global phenomenon. This generated a relaxed and open attitude towards fashion, thus inspiring a new style of rave. Colorful colors and patterns characterized the style, making the 90’s clothing energetic and fun. Popular items included belly-baring dresses, loose plus-size clothing, smiley t-shirts, wide-legged pants and work pants.
Rave: Rave Culture Style
Rave / Life Style / Millennial Style
Rave carnival culture, in recent years, is showing a comeback situation, in many brand aesthetic gravity lead, colorful patterns, sharp dance pants, belly button exposure, sequined clothing, loose clothing, smiley T-shirts and other classic fashion items began to be popular, this style are conveying an open and relaxed attitude to dress, widely sought after by young people around the world.
College style for pre-college students
Formal Casual / Relaxed and Comfortable
While the 90’s were known for their relaxed, easy-going style, later in the decade, in addition to subculture fashion, a “formal-casual” style emerged: when jeans and khakis were paired with blazers and formal shirts, a formal-casual preppy college style emerged. Preppy was a popular collegiate style in the U.S. In contrast, the 90s preppy style was more classy, casual, and popular than the 80s. In 1998, The Gap brand made a very visible commercial promoting khaki pants, making khaki pants one of the most fashionable items in the men’s preppy look. In addition, jeans are also a popular fashion staple for men, and the look with a plaid village shirt, sports top or suit is becoming more popular with men as the first choice for casual formal wear, comfortable and gentlemanly.
Pre-college style interpretation
Preppy College Style / Casual Trendy / Fashionable and Comfortable
Preppy College Style is best characterized as a mix of formal and casual dressing style, incorporating modern aesthetic elements, making this dressing style very chic and chic, age-defying, personalized, fun and so on. The shape is characterized by natural wearing form, not highlighting the body shape curve, fashionable and comfortable. Such a style will undoubtedly be liked by different age groups.